Tips for publicising your fundraising event

Never underestimate the power of the media – an article in your local paper can be a very useful fundraising tool.  It will help raise awareness of childhood deafness and the National Deaf Children’s Society, and give your school or youth group public recognition for its efforts.

Local papers are always interested in school activities, and supporting a children’s charity makes for a good story. 

Press releases 

If you aren’t familiar with how the media works, the best way to approach them is to send out a press release and then give them a call to make sure they’ve received it.  Our sample press release can help you. If you have a particular reason for supporting a deaf children’s charity, don’t forget to mention that in your press release.


The newspaper may want to get a photograph of children and staff taking part in the event. If you would like National Deaf Children's Society branded items such as balloons and t-shirts please let us know. 

Note: You must have parental permission for children to be in public photographs.

Top tips

  • Use our DIY press release - it’s an easy way to make sure you include all the relevant information.
  • Call the paper to make sure they have received your press release and check to see if they need any more information.
  • When you speak to a journalist, be specific about what you want. Mention the school/youth group/club full name and the charity your event supports. Tell them about any photos you may have, whether the public is invited to the event, sponsorship targets and so on.
  • Ask the newspaper if they’d like to set an example by sponsoring you first!

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