Advent of ChangePublished Date: 07 Oct 2019
We are excited to announce that we are part of a unique children’s advent calendar for Christmas 2019, alongside 23 other incredible charities.
Last year the celebrity-endorsed social enterprise Advent of Change launched the first-of-its-kind charity advent calendar. By the end of 2018, the movement had raised £100,000 for its 24 chosen charities, and even received an award from the Prime Minister in recognition of outstanding contribution to charitable causes.
This year the National Deaf Children’s Society is proud to join the Advent of Change movement as part of their Children’s Advent Calendar, brand new for 2019. Each door within the calendar represents a 50p donation to one of 24 wonderful registered charities, spread across a number of causes. On the 15th December, those that opt to purchase the Children’s Calendar will be giving support to parents who have just found out that their baby is deaf.
Advent of Change 2019 Children's Calendar
Advent of Change caught the attention of John Lewis & Partners, who this year will again be stocking the calendar in stores throughout the country and online. Dan Cooper, Partner and Head Christmas Buyer at John Lewis & Partners, said:
“In my role, I get to see some really interesting and exciting new products, but the Advent of Change advent calendar really stood out to me as an incredibly innovative way of giving back during the festive season. The original was a huge success with our customers last year, so we’re really excited to announce new additions to the collection this year, including a year- round wall calendar and one for children.”
Advent of Change has also secured a number of exciting endorsements from household names such as Sir Richard Branson, Joanna Lumley OBE, Greg James, and Lawrence Dallaglio OBE.
This year, the Founder, 27-year-old Kristina Salceanu, hopes to more than double the amount raised last year, and help a total of 72 charities. She said:
“Advent of Change began with one simple idea: to give the gift of giving at Christmas. And that small idea has captured the imagination of so many people already, and we really do believe that this simple concept has the power to change the world. We’re a non-profit with a mission: to help make the world a fairer, equal and sustainable place.
We aim to create the world’s kindest products, and are delighted to announce more products that will support more charities for 2019. We are extremely proud to be representing National Deaf Children’s Society with our Children’s Advent Calendar.”
The Children’s Advent Calendar is available to buy online via the Advent of Change website and John Lewis & Partners, plus John Lewis and Waitrose stores across the country. The calendar costs £16.95, with over 70% of the sale price of this product going directly to charity – 50p going to each charity per calendar.