Deaf Awareness Week 2024: A look back

Melissa Skinner, our Social Media Manager, explores the highlights of Deaf Awareness Week 2024. Read on for a recap of the tips and tricks parents of deaf children shared and to learn about the impact of our content.

Deaf Awareness Week took place between the 6 and 12 May. The theme this year was love and trust, so we created a campaign to encourage everyone to share the love during Deaf Awareness Week. We asked people to share deaf awareness tips and advice, our free resources and our deaf awareness e-learning module.

Throughout the week, on our Instagram page, we posted videos from parents of deaf children sharing their alternative deaf awareness tips. These are tips that parents have picked up along the way that parents and families who are new on their hearing loss journey might not know.

We received some amazing videos from Tilly, Mum to Ada, Kristy, Mum to Ffion-Haf, Janine, Mum to Mason, and many more.

We also met Kam, a qualified Teacher of the Deaf and CODA. Kam reminds us that it’s not all about language; it’s the bond you create with your child that’s the most important thing.

Throughout the week, we reached over 180,000 people on our social media channels, with 85,000 views of our video content. Plus, more than 2,000 people downloaded our deaf awareness resources and more than 3,300 people took our free online deaf awareness training module.

Deaf Awareness Week has a huge impact every year, and this year was no exception. On social media, over 6,000 conversations took place about Deaf Awareness Week, and that content was viewed by over 200 million people.

Keep raising awareness

It’s not too late to get involved! Share your tips, take part in our free e-learning, and make a commitment to improving your deaf awareness and the deaf awareness of those around you.