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Every Moment Counts: our 2023 to 2028 strategy

For all children the early years are a crucial time, but for deaf children this is even more true given the impact deafness can have on language development, communication and social skills.

It’s clear that supporting deaf children during those early years is where we can make the biggest impact and set them up for life. The evidence is so compelling that it forms the basis of our 2023 to 2028 strategy.

Our new five-year plan is all about making every moment count – from the time a child’s deafness is identified to their first day at school and beyond. We’re here to transform the futures of as many deaf children and young people as possible, in the UK and around the world.

Join us in our fight to deliver change where it matters most.

Watch a full BSL translation on YouTube

Every Moment Counts

Find out how our new strategy will transform deaf children’s lives.

Our objectives

1: Delivering outstanding support in the early years

We’ll make sure deaf children have everything they need at the start of their journey and are thriving by the time they start school.

Find out what we're aiming for

2: Providing life-changing information and advice

We’ll empower families to make informed choices and champion their child, offering specialist support to those who need it.

Discover more about this work

3: Building communities that unite families

We’ll bring families together so they feel part of a supportive, dynamic community, no matter where they live.

How we plan to do this

4: Being the leading global authority on childhood deafness

We’ll use our knowledge and experience to develop new ways to support deaf children and their families across the globe.

How we aim to achieve this

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How we'll achieve this

Enabler 1: We transform to meet deaf children’s needs

We’ll find out what deaf children and their families need and deliver on it. We’ll put deaf children at the heart of everything we do.

See how we'll transform


Enabler 2: We deliver value for money

We’ll continue to be efficient with our finances and focus on growing our income so we can change more lives.

Find out how we'll deliver this